Galactica’s Wayfinding


The Battlestar Galactica is a twisting and interlocking series of large hallways that provide walking access to all parts of the ship.  The hallways are poorly labeled, and are almost impossible for someone without experience to navigate. Seriously, look at these images and see if you can tell where you are, or where you’re supposed to head to find…well, anything.


Billy (a young political assistant steeped in modern technology) finds this out after losing the rest of his tour group.

The hallways lack even the most basic signage that we expect in our commercial towers and office buildings.  We see no indication of what deck a given corridor is on, what bulkhead a certain intersection is located at, or any obvious markings on doorways.

We do see small, cryptic alphanumerics near door handles:


Based off of current day examples, the alphanumeric would mark the bulkhead the door was at, the level it was on, and which section it was in.  This would let anyone who knew the system figure out where they were on the ship. Continue reading

Imperial-issue Media Console


When she wonders about Chewbacca’s whereabouts, Malla first turns to the Imperial-issue Media Console. The device sits in the living space, and consists of a personal console and a large wall display. The wall display mirrors the CRT on the console. The console has a QWERTY keyboard, four dials, two gauges, a sliding card reader, a few red and green lights on the side, and a row of randomly-blinking white lights along the front.


Public Service Requests

As Malla approaches it, it is displaying an 8-bit kaleidoscope pattern and playing a standard-issue “electronics” sound. Malla presses a handful of buttons—here it’s important to note the difficulty of knowing what is being pressed when the hand we’re watching is covered in a mop—and then moves through a confusing workflow, where…

  1. She presses five buttons
  2. She waits a few seconds
  3. As she is pressing four more buttons…
  4. …the screen displays a 22-character string (a password? A channel designation?) ↑***3-   ↓3&39÷   ↑%63&-:::↓
  5. A screen flashes YOU HAVE REACHED TRAFFIC CONTROL in black letters on a yellow background
  6. She presses a few more buttons, and another 23-character string appears on screen ↑***3-   XOXOO   OXOOX   XOOXO-↑ (Note that the first six characters are identical to the first six characters of the prior code. What’s that mean? And what’s with all the Xs and Os? Kisses and hugs? A binary? I checked. It seems meaningless.)
  7. An op-art psychedelic screen of orange waves on black for a few seconds
  8. A screen flashes NO STARSHIPS IN AREA
  9. Malla punches the air in frustration.

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Dat glaive: Teleconferencing


When his battalion of thralls are up and harvesting Vespene Gas working to stabilize the Tesseract, Loki sits down to check in with his boss’ two-thumbed assistant, an MCU-recurring weirdo who goes unnamed in the movie, but which the Marvel wiki assures me is called The Other.

To get into the teleconference, Loki sits down on the ground with the glaive in his right hand and the blue stone roughly in front of his heart. He closes his eyes, straightens his back, and as the stone glows, the walls around him seem to billow away and he sees the asteroidal meeting room where The Other has been on hold (listening to some annoying Chitauri Muzak no doubt).

Avengers-Glaive-Teleconferencing-09 Continue reading

Fed Communication Service


When they are in basic training, Carmen and Johnny exchange video messages to stay in touch. Videos are recorded locally to small discs and sent to the other through the Fed post. Carmen has her own computer station in her berth for playing Johnny’’s messages. Johnny uses the single player available on the wall in the barracks. Things are different in the roughnecks than on the Rodger Young.


To play her message, he inserts the small compact disk she sent him into a vertical holder, closes the hinged cover, and presses the rightmost of five similar metal buttons below the screen to play it. After the (sad breakup) message is done, the player displays an “END OF MESSAGE” screen that includes the message ID. Three lights sit in the lower left hand part of the interface. An amber light glows in the lower right near text reading, “P3.” There is a large dial on the left (a frustum of a cone, to be all geometric about it) with some debossed shapes on it that is likely a dial, but we never see these controls in use. In fact, there’s not a lot of interaction there at all for us to evaluate.


Usually you’d expect a dial to operate volume (useful in the noisy narracks), with controls for play, pause, and some controls for either fast forward / reverse, or non-linear access of chapters in the message. The number of controls certainly could accommodate either of those structures, even if it was an old two-button model of play and stop rather than the more modern toggle. Certainly these could use better affordance, as they do not convey their behavior at this distance. Even at Rico’s distance, it’s faster for him to be able to see than to read the controls.

We could also ask what good the message ID is since it’s on screen and not very human-readable or human-memorable, but it does help remind Rico that his messages are being monitored by the fascism that is the Federation. So that’s a helpful reminder, if not useful data.


For the larger interaction, most of the complexities in sending a message—initiating a recording, editing, encoding, specifying a recipient, and sending it—are bypassed offscreen by the physical medium, so it’s not worth speculating on how well this is from a larger standpoint. Of course we could ding them for not thinking that video could be sent faster and cheaper digitally via interstellar transmission than a fragile little disc, but that’s a question for which we just don’t have enough information. (And in which the filmmakers would have had a little trouble explaining how it wasn’t an instant video call.)

The combadge & ideal wearables

There’s one wearable technology that, for sheer amount of time on screen and number of uses, eclipses all others, so let’s start with that. Star Trek: The Next Generation introduced a technology called a combadge. This communication device is a badge designed with the Starfleet insignia, roughly 10cm wide and tall, that affixes to the left breast of Starfleet uniforms. It grants its wearer a voice communication channel to other personnel as well as the ship’s computer. (And as Memory Alpha details, the device can also do so much more.)

Chapter 10 of Make It So: Interaction Design Lessons from Science Fiction covers the combadge as a communication device. But in this writeup we’ll consider it as a wearable technology.

Enterprise-This-is-Riker Continue reading

The HoverChair Social Network


The other major benefit to the users of the chair (besides the ease of travel and lifestyle) is the total integration of the occupant’s virtual social life, personal life, fashion (or lack-thereof), and basic needs in one device. Passengers are seen talking with friends remotely, not-so-remotely, playing games, getting updated on news, and receiving basic status updates. The device also serves as a source of advertising (try blue! it’s the new red!).

A slight digression: What are the ads there for? Considering that the Axiom appears to be an all-inclusive permanent resort model, the ads could be an attempt to steer passengers to using resources that the ship knows it has a lot of. This would allow a reprieve for heavily used activities/supplies to be replenished for the next wave of guests, instead of an upsell maneuver to draw more money from them. We see no evidence of exchange of money or other economic activity while on-board the Axiom

OK, back to the social network.


It isn’t obvious what the form of authentication is for the chairs. We know that the chairs have information about who the passenger prefers to talk to, what they like to eat, where they like to be aboard the ship, and what their hobbies are. With that much information, if there was no constant authentication, an unscrupulous passenger could easily hop in another person’s chair, “impersonate” them on their social network, and play havoc with their network. That’s not right.

It’s possible that the chair only works for the person using it, or only accesses the current passenger’s information from a central computer in the Axiom, but it’s never shown. What we do know is that the chair activates when a person is sitting on it and paying attention to the display, and that it deactivates as soon as that display is cut or the passenger leaves the chair.

We aren’t shown what happens when the passenger’s attention is drawn away from the screen, since they are constantly focused on it while the chair is functioning properly.

If it doesn’t already exist, the hologram should have an easy to push button or gesture that can dismiss the picture. This would allow the passenger to quickly interact with the environment when needed, then switch back to the social network afterwards.

And, for added security in case it doesn’t already exist, biometrics would be easy for the Axiom. Tracking the chair user’s voice, near-field chip, fingerprint on the control arm, or retina scan would provide strong security for what is a very personal activity and device. This system should also have strong protection on the back end to prevent personal information from getting out through the Axiom itself.

Social networks hold a lot of very personal information, and the network should have protections against the wrong person manipulating that data. Strong authentication can prevent both identity theft and social humiliation.

Taking the occupant’s complete attention

While the total immersion of social network and advertising seems dystopian to us (and that’s without mentioning the creepy way the chair removes a passenger’s need for most physical activity), the chair looks genuinely pleasing to its users.

They enjoy it.

But like a drug, their enjoyment comes at the detriment of almost everything else in their lives. There seem to be plenty of outlets on the ship for active people to participate in their favorite activities: Tennis courts, golf tees, pools, and large expanses for running or biking are available but unused by the passengers of the Axiom.

Work with the human need

In an ideal world a citizen is happy, has a mixture of leisure activities, and produces something of benefit to the civilization. In the case of this social network, the design has ignored every aspect of a person’s life except moment-to-moment happiness.

This has parallels in goal driven design, where distinct goals (BNL wants to keep people occupied on the ship, keep them focused on the network, and collect as much information as possible about what everyone is doing) direct the design of an interface. When goal-driven means data driven, then the data being collected instantly becomes the determining factor of whether a design will succeed or fail. The right data goals means the right design. Wrong data goals mean the wrong design.

Instead of just occupying a person’s attention, this interface could have instead been used to draw people out and introduce them to new activities at intervals driven by user testing and data. The Axiom has the information and power, perhaps even the responsibility, to direct people to activities that they might find interesting. Even though the person wouldn’t be looking at the screen constantly, it would still be a continuous element of their day. The social network could have been their assistant instead of their jailer.

One of the characters even exclaims that she “didn’t even know they had a pool!”. Indicating that she would have loved to try it, but the closed nature of the chair’s social network kept her from learning about it and enjoying it. By directing people to ‘test’ new experiences aboard the Axiom and releasing them from its grip occasionally, the social network could have acted as an assistant instead of an attention sink.


Moment-to-moment happiness might have declined, but overall happiness would have gone way up.

The best way for designers to affect the outcome of these situations is to help shape the business goals and metrics of a project. In a situation like this, after the project had launched a designer could step in and point out those moments were a passenger was pleasantly surprised, or clearly in need of something to do, and help build a business case around serving those needs.

The obvious moments of happiness (that this system solves for so well) could then be augmented by serendipitous moments of pleasure and reward-driven workouts.

We must build products for more than just fleeting pleasure


As soon as the Axiom lands back on Earth, the entire passenger complement leaves the ship (and the social network) behind.

It was such a superficial pleasure that people abandoned it without hesitation when they realized that there was something more rewarding to do. That’s a parallel that we can draw to many current products. The product can keep attention for now, but something better will come along and then their users will abandon them.


A company can produce a product or piece of software that fills a quick need and initially looks successful. But, that success falls apart as soon as people realize that they have larger and tougher problems that need solving.

Ideally, a team of designers at BNL would have watched after the initial launch and continued improving the social network. By helping people continue to grow and learn new skills, the social network could have kept the people aboard the Axiom it top condition both mentally and physically. By the time Wall-E came around, and life finally began to return to Earth, the passengers would have been ready to return and rebuild civilization on their own.

To the designers of a real Axiom Social Network: You have the chance to build a tool that can save the world.

We know you like blue! Now it looks great in Red!

The Hover Chair


The Hover Chair is a ubiquitous, utilitarian, all-purpose assisting device. Each passenger aboard the Axiom has one. It is a mix of a beach-side deck chair, fashion accessory, and central connective device for the passenger’s social life. It hovers about knee height above the deck, providing a low surface to climb into, and a stable platform for travel, which the chair does a lot of.

A Universal Wheelchair

We see that these chairs are used by everyone by the time that Wall-E arrives on the Axiom. From BNL’s advertising though, this does not appear to be the original. One of the billboards on Earth advertising the Axiom-class ships shows an elderly family member using the chair, allowing them to interact with the rest of the family on the ship without issue. In other scenes, the chairs are used by a small number of people relaxing around other more active passengers.

At some point between the initial advertising campaign and the current day, use went from the elderly and physically challenged, to a device used 24/7 by all humans on-board the Axiom. This extends all the way down to the youngest children seen in the nursery, though they are given modified versions to more suited to their age and disposition. BNL shows here that their technology is excellent at providing comfort as an easy choice, but that it is extremely difficult to undo that choice and regain personal control.

But not a perfect interaction

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