The network of in-house, studio, and freelance professionals who work together to create the interfaces in the sci-fi shows we know, love, and critique is large, complicated, and obfuscated. It’s very hard as an outsider to find out who should get the credit for what. So, I don’t try. I rarely identify the creators of the things I critique, trusting that they know who they are. Because of all this, I’m delighted when one of the studios reaches out to me directly. That’s what happened when Territory Studio recently reached out to me regarding the Fritz awards that went out in early February. They’d been involved with four of them! So, we set up our socially-distanced pandemic-approved keyboards, and here are the results.
First, congratulations to Territory Studio on having worked in four of the twelve 2019 Fritz Award nominees!
Chris: What exactly did you do on each of the films?
Ad Astra (winner of Best Believable)
Marti Romances (founding partner and creative director of Territory Studio San Francisco): We were one of the screen graphic vendors on Ad Astra and our brief was to support specific storybeats, in which the screen content helped to explain or clarify complex plot points. As a speculative vision of the near future, the design brief was to create realistic looking user interfaces that were grounded in military or scientific references and functionality, with the clean minimal look of high-end tech firms, and simple colour palettes befitting of the military nature of the mission. Our screen interfaces can be seen on consoles, monitors and tablet displays, signage and infographics on the Lunar Shuttle, moon base, rovers and Cepheus cockpit sets, among others.”
The biggest challenge on the project was to maintain a balance between the minimalistic and highly technical style that the director requested and the needs of the audience to quickly and easily follow narrative points.”
Men In Black International (nominated for Best Overall)
Andrew Popplestone (creative director of Territory Studio London): The art department asked us to create holotech concepts for MIB Int’l HQ in London, and we were then asked to deliver those in VFX. We worked closely with Dneg to create holographic content and interfaces for their environmental extensions (digital props) in the Lobby and Briefing Room sets. Our work included volumetric wayfinding systems, information points, desk screens and screen graphics. We also created holographic vehicle HUDs.
What I loved about our challenge on this film was to create a design aesthetic that felt part of the MIB universe yet stood on its own as the London HQ. We developed a visual language that drew upon the Art Deco influences from the set design which helped create a certain timeless flavour which was both classic yet futuristic.”
Spider-Man: Far from Home (winner of Best Overall)
Andrew Popplestone: Territory were invited to join the team in pre-production and we started creating visual language and screen interface concepts for Stark technology, Nick Fury technology and Beck / Mysterio technology. We went on to deliver shots for the Stark and Fury technology, including the visual language and interface for Fury Ops Centre in Prague, a holographic display sequence that Fury shows Peter Parker/Spider-Man, and all the shots relating to Stark/E.D.I.T.H. glasses tech.
The EDITH sequence was a really interesting challenge from a storytelling perspective. There was a lot of back and forth editorially with the logic and how the technology would help tell the story and that is when design for film is most rewarding.
Avengers: Endgame (winner of Audience Choice)
Marti Romances: We were also pleased to see that Endgame won Audience Choice because that was based on work we had produced for the first part, Avengers: Infinity War. We joined Marvel’s team on Infinity War and created all the technology interfaces seen in Peter Quill’s new spaceship, a more evolved version of the original Milano. We also created screen graphics for the Avengers Compound set.
We then continued to work on-screen graphics for Endgame, and as Quill’s ship had been badly damaged at the end of Infinity War, we reflected this in the screens by overlaying our original UI animations with glitches signifying damage. We also updated Avengers Compound screens, created original content for Stark Labs and the 1960’s lab and created a holographic dancing robots sequence for the Karaoke set.
What did you find challenging and rewarding about the work on these films?
David Sheldon-Hicks (Founder & Executive Creative Director): It’s always a challenge to create original designs that support a director’s vision and story and actor’s performance. There are so many factors and conversations that play into the choices we make about visual language, colour palette, iconography, data visualisation, animation, 3D elements, aesthetic embellishments, story beats, how to time content to tie into actor’s performance, how to frame content to lead the audience to the focal point, and more. The reward is that our work becomes part of the storytelling and if we did it well, it feels natural and credible within the context and narrative.
Hollywood seems to make it really hard to find out who contributed what to a film. Any idea why this is?
David Sheldon-Hicks: Well, the studio controls the press strategy and their focus is naturally all about the big vision and the actors and actresses. Also, creative vendors are subject to press embargoes with restrictions on image sharing which means that it’s challenging for us to take advantage of the release window to talk about our work. Having said that, there are brilliant magazines like Cinefex that work closely with the studios to cover the making of visual effects films. So, once we are able to talk about our work we try to as much as is possible.
But Territory do more than films; we work with game developers, brands, museums and expos, and more recently with smartwatch and automobile manufactures.
Chris: To make sure I understand that correctly, the difference is that Art Department work is all about FUI, where VFX are the creation of effects (not on screen in the diegesis) like light sabers, spaceships, and creatures? Things like that?
When we first started out, our work for the Art Department was strictly screen graphics and FUI. Screen graphics can be any motion design on a screen that gives life to a set or explains a storybeat, and FUI (Fictional User Interface) is a technology interface, for example screens for navigation, engineering, weapons systems, communications, drone fees, etc.
VFX relates to Visual Effects, (not to be confused with Special Effects which describes physical effects, explosions or fires on set, for example.) VFX include full CGI environments, set extensions, CGI props, etc. Think the giant holograms that walk through Ghost In the Shell (2017), or the holographic signage and screens seen in the Men In Black International lobby. And while some screens are shot live on-set, some of those screens may need to be adjusted in post, using a VFX pipeline. In this case we work with the Production VFX Supervisor to make sure that our design concept can be taken into post.
What, in your opinion, makes for a great fictional user interface?
David Sheldon-Hicks: That’s a good question. Different screens need to do different things. For example, there are ambient screens that help to create background ‘noise’ – think of a busy mission control and all the screens that help set the scene and create a tense atmosphere. The audience doesn’t need to see all those screens in detail, but they need to feel coherent and do that by reinforcing the overall visual language.
Then there are the hero screens that help to explain plot points. These tie into specific ‘story beats’ and are only in shot for about 3 seconds. There’s a lot that needs to come together in that moment. The FUI has to clearly communicate the narrative point, visualise and explain often complex information at a glance. If it’s a science fiction story, the screen has to convey something about that future and about its purpose; it has to feel futuristic yet be understandable at the same time. The interaction should feel credible in that world so that the audience can accept it as a natural part of the story. If it achieves all that and manages to look and feel fresh and original, I think it could be a great FUI.
Chris: What about “props”? Say, the door security in Prometheus, or the tablets in Ad Astra. Are those ambient or hero?
That depends on whether they are created specifically to support a storybeat. For example, the tablet in Ad Astra and the screen in The Martian where the audience and characters understand that Whatney is still alive, both help to explain context, while door furniture is often embellishment used to convey a standard of technology and if it doesn’t work or is slow to work it can be a narrative device to build tension and drama. Because a production can be fluid and we never really know exactly which screens will end up in camera and for how long, we try to give the director and DOP (director of photography) as much flexibility as possible by taking as much care over ambient screens as we do for hero screens.
Where do you look for inspiration when designing?
David Sheldon-Hicks: Another good question! Prometheus really set our approach in that director Ridley Scott wanted us to stay away from other cinematic sci-fi references and instead draw on art, modern dance choreography and organic and marine life for our inspiration. We did this and our work took on an organic feel that felt fresh and original. It was a great insight that we continue to apply when it’s appropriate. In other situations, the design brief and references are more tightly controlled, for good reason. I’m thinking of Ad Astra and The Martian, which are both based on science fact, and Zero Dark Thirty and Wolf’s Call, which are in effect docudramas that require absolute authenticity in terms of design.
What makes for a great FUI designer?
David Sheldon-Hicks: We look for great motion designers, creatively curious team players who enjoy R&D and data visualisation, are quick learners with strong problem-solving skills.
There are so many people involved in sci-fi interfaces for blockbusters. How is consistency maintained across all the teams?
David Sheldon-Hicks: We have great producers, and a structured approach to briefings and reviews to ensure the team is on track. Also, we use Autodesk Shotgun, which helps to organise, track and share the work to required specifications and formats, and remote review and approve software which enables us to work and collaborate effectively across teams and time zones.
I understand the work is very often done at breakneck speeds. How do you create something detailed and spectacular with such short turnaround times?
David Sheldon-Hicks: Broadly speaking, the visual language is the first thing we tackle and once approved, that sets the design aesthetic across an asset package. We tend to take a modular approach that allows us to create a framework into which elements can plug and play. On big shows we look at design behaviours for elements, animations and transitions and set those up as widgets. After we have automated as much as we can, we can become more focussed on refining the specific look and feel of individual screens to tie into storybeats.
That sounds fascinating. Can you share a few images that allow us to see a design language across these phases?
I can share a few screens from The Martian that show you how the design language and all screens are developed to feel cohesive across a set.
What thing about the industry do you think most people in audiences would be surprised by?
David Sheldon-Hicks: It would probably surprise most people to know how unglamorous filmmaking is and how much thought goes into the details. It’s an incredible effort by a huge amount of people and from creative vendors it demands 24-hour delivery, instant response times, time zone challenges, early mornings starts on-set, and so on. It can be incredibly challenging and draining but we give so much to it; like every prop and costume accessory, every detail on a screen has a purpose and is weighed up and discussed.
How do you think that FUI in cinema has evolved over the past, say, 10 years?
David Sheldon-Hicks: When we first started out in 2010, green screen dominated and it was rare to find directors who preferred to work with on-set screens. Directors like Ridley Scott (Prometheus, 2012), Kathryn Bigelow (Zero Dark Thirty, 2012) and James Gunn (Guardians of the Galaxy, 2014) who liked it for how it supports actors’ performances and contributes to ambience and lighting in-camera, used it and eventually it gained in popularity as is reflected in our film credits. In time, volumetric design became to suggest advanced technology and we incorporated 3D elements into our screens, like in Avengers; Age of Ultron (2015). Ultimately this led to full holographic elements, like the giant advertising holograms and 3D signage we created for Ghost in the Shell (2017). Today, briefs still vary but we find that authenticity and credibility continue to be paramount. Whatever we make, it has to feel seamless and natural to the story world.
Where do you expect the industry might go in the future? (Acknowledging that it’s really hard to see past the COVID-19 pandemic.)
David Sheldon-Hicks: On the industry front, virtual production has come into its own by necessity and we expect to see more of that in future. We also now find that the art department and VFX are collaborating as more integrated teams, with conversations that cross the production and post-production. As live rendered CG becomes more established in production, it will be interesting to see what becomes of on-set props and screens. I suspect that some directors will continue to favour it while others will enjoy the flexibility that VFX offers. Whatever happens, we have made sure to gear up to work as the studios and directors prefer.
I know that Territory does work for “real world” clients in addition to cinema. How does your work in one domain influence work in the other?
David Sheldon-Hicks: Clients often come to us because they have seen our FUI in a Marvel film, or in The Martian or Blade Runner 2049, and they want that forward-facing look and feel to their product UI. We try, within the limitations of real-world constraints, to apply a similar creative approach to client briefs as we do to film briefs, combining high production values with a future-facing aesthetic style. Hence, our work on the Huami Amazfit smartwatch tapped into a superhero aesthetic that gave data visualisations and infographics a minimalistic look with smooth animated details and transitions between functions and screens. We applied the same approach to our work with Medivis’ innovative biotech AR application which allows doctors to use a HoloLens headset to see holographically rendered clinical images and transpose these on to a physical body to better plan surgical procedures.
Similarly, our work for automobile manufacturers applies our experience of designing HUDS and navigation screens for futuristic vehicles to next-generation cars.
Lastly, I like finishing interviews with these two questions. What’s your favorite sci-fi interface that someone else designed?
David Sheldon-Hicks: Well, I have to say the FUI in the original Star Wars film is what made me want to design film graphics. But, my favourite has got to be the physical interface seen in the Flight of the Navigator. There is something so human about how the technology adapts to serve the character, rather than the other way around, that it feels like all the technology we create is leading up to that moment.
What’s next for the studio?
David Sheldon-Hicks: We want to come out of the pandemic lockdown in a good place to continue our growth in London and San Francisco, and over time pursue plans to open in other locations. But in terms of projects, we’ve got a lot of exciting stuff coming up and look forward to Series 1 of Brave New World this summer and of course, No Time To Die in November.