Fritz 2020: Audience Choice

All of the movies nominated for other awards were presented for an Audience Choice award. Across social media, the readership was invited to vote for their favorite, and the results tallied. The winner of the Audience Choice award for 2020 is Avengers: Endgame.

Avengers: Endgame

Avengers: Endgame is an indie feelgood about a group of friends who go rock hunting together. Just kidding, of course. Endgame is the biggest box-office movie of all time, earning 2.67 billion dollars worldwide and bringing to climax 11 years of filmmaking in the Marvel Cinematic Universe. The story happens after Infinity War, where Thanos did “the snap” that disintegrated half of all life in the universe. Endgame sees the remaining Avengers build a time travel device in order to “undo” the snap, and along the way resolve some longstanding personal arcs.

Interfaces don’t get as much screen time as they have in preceding films, but the ones we do see are lovely. They include some elegant gestural interfaces, like when Thor snaps a gag onto Loki’s mouth, or the Iron Gauntlet that automagically reconfigures itself to fit Hulk’s massive fist. The interfaces even craft emotional beats, as when Thor successfully reclaims Mjolnir from the past. No really, I sniffed.

One of the most subtle feats of the film is how it builds on the groundwork laid in the preceding 21 movies. It doesn’t need to take pains to explain the heads-up display that smoothly guides Avengers as they freefall through the quantum sponge, because the audience will almost certainly have seen the Iron HUD before.

Endgame’s interfaces help tell the story of heroes using every tool at their disposal to defeat one of the MCU’s worst, most Malthusian villains.

You can watch Avengers: Endgame online at Amazon, Google Play, Vudu, and Disney+ via subscription.


Congratulations to the designers, the studios, and the production companies.

Advertisements

Leave a Reply